Keyword Tool

Main goal is to help users find keywords from different search engines


Our goal was to improve the usability of the tool, make it more intuitive, easy to use and refresh the design with the modern look.

  • Research
  • UX
  • Prototyping
  • User Testing
  • Front-end
  • Backend
  • UI Design
  • UI Kit design system
  • Mobile app design

UX Research

Research the planning tools to understand user behavior needs and perspectives to better empathize with the user.

So we start from UX part and do research in this area. We analyze competitors and create user personas, red road map and write user story.

User Personas

Using insights derived from our user interviews, we went on to create personas for each of UBiqube’s user types. These personas are critical in driving design decisions, such as having different views for administrative vs. developer personas, as well as serving up the right content, for the right user type at the right times.


Wireframing and high fidelity prototyping is the main part of our design process and after research we start to sketch a lot of userflow options and combine our sketches in the best variant of wireframes.

Visual Design

Being that usage differs between user types, our visual design concepts needed to be clean, modular, and universal.

Mobile app

We have also developed a mobile application that is very easy to use.

Project Team

Project UX lead

Vadim Zaycev

UI Designer

Tatiana Prodan

UX Designer

Ihor Paser

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