Mysiit
Hospitality SaaS
Restaurant staff worked around a product, not with it. We rebuilt the information architecture around real workflows — how a host thinks, not how the system stores data.
UX/UI Design · Product strategy
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Independent product design studio
Ukraine · working worldwide
Complex products.Made clear.
Designing tech and AI products that are clear, useful and easy to use.
Senior-led from first question to final design.
Selected work
Proof, not promises · 01—03
Prysto
AI product
An AI-powered workspace platform needed product strategy and a confident interface — with conflict detection embedded into core flows, not layered on top.
Product strategy · UX/UI Design
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Keyword Tool
SaaS · SEO platform
Too many features with no clear structure. We reorganized the information architecture around how people actually use it — reducing cognitive load without removing functionality.
UX audit · UX/UI Design
View caseDifferent products. The same starting point: understand what really needs to change.
When to call us
Start where you are
Good design starts by understanding what really needs to change.
We enter through the problem — not a predefined style, template or list of deliverables.
Launch something new
You have an idea but not yet a clear product logic. We help define what to build and why.
Improve what exists
Your product is growing but the experience has become complex, inconsistent or hard to navigate.
Scale the system
Your team needs shared rules, a design system and a clear process for making decisions together.
Get an independent perspective
Your team is too close to the product and needs a senior external view to see what is blocking it.
The situation defines the engagement — not a fixed service package.
Ways to work together
Three formats · any starting point
01
Launch
When you need this
You have an idea, early vision or startup and need to turn it into a product people can understand and use.
What changes
A clear product concept, validated flows and a designed interface ready for development.
Scope
- Product strategy
- User research
- UX/UI design
- Design system foundation
See: Prysto
Discuss a launch02
Improve
When you need this
Your product is live but the user experience has become a barrier to adoption, trust or conversion.
What changes
Identified root problems, redesigned critical flows and a clearer product experience.
Scope
- UX audit
- User research
- Flow redesign
- Usability testing
See: Keyword Tool
Improve an existing product03
Scale
When you need this
Your team is growing and the product needs a consistent foundation — a system that scales with you.
What changes
A shared design language, component library and decision-making framework for the team.
Scope
- Design system
- Component library
- Documentation
- Team guidelines
See: Design at scale
Build a scalable systemNot ready for a full redesign? Start with one focused review.
A focused first step
UX Review
Independent · Senior-led · Actionable
See what your team can no longer see.
A senior review of the product's critical flows, usability and conversion logic — with prioritized, actionable recommendations.
Who it's for: product teams too close to their own product. What you get: a clear view of the real blockers, explained in business terms. What comes next: work through priorities together or hand off a structured plan your team can execute.
Learn about UX Review
How we work
One clear path
Clear thinking.
Human design.
Business impact.
A small senior team stays close from the first question to the final design.
01
Understand
Business, users, context and constraints.
02
Define
What needs to change and why it matters.
03
Design
Product logic, flows, prototypes and interface.
04
Validate
Test, refine, systematize and deliver.
Senior people stay involved from start to finish.
Decisions are explained, not just delivered.
The client sees progress throughout the work.
No unnecessary agency layers.
About the studio
Chernivtsi, Ukraine
Small enough to stay close. Experienced enough to lead.
Zaycev Studio is an independent product design studio from Ukraine. We combine business analysis, user research and product design to help teams make clearer decisions and build products people can understand.
Clients work directly with senior people who understand the product, explain decisions and stay involved throughout the engagement.
Chernivtsi, Ukraine · working internationally
What clients say
We worked with Zaycev Studio on our SaaS web application redesign and were very pleased with their processes, communication style and most importantly — results that were delivered. Very hands-on approach to understanding our business and customer needs.
If the product feels complex, unclear or difficult to move forward — that's a good place to begin.
Have a product challenge?
Reply within 1–2 business days
Tell us what
feels unclear.
Send a short description of the product and the challenge. We'll reply within 1–2 business days with a suggested next step.
Describe your project
or email: hello@zaycev.studio